SODA

SODA is a self-initiated product concept exploring a new model for digital music distribution — a response to the growing complexity of streaming platforms and account-based ecosystems. I wanted to challenge the assumption that every digital experience requires a login, a profile, and a data trail.

SODA replaces traditional user accounts with unique, time-bound access codes. Each music release is distributed through a secure code that unlocks a dedicated download experience — a direct, intentional interaction between artist and listener that feels exclusive rather than transactional.

The concept was shaped through my long-term creative collaboration with Jean-Michel Jarre, whose approach to merging art, technology, and immersive experiences strongly influenced SODA’s direction. Together we explored how digital distribution could feel more like an event — something deliberate and collectible.

Sony Music later became an active partner and customer, using SODA to explore alternative release strategies and more direct artist-to-fan engagement — validating the platform’s relevance in the broader music landscape. At its core, SODA is an experiment in digital ownership, simplicity, and experience design.